BRAFMAN SWAY PDF

Sway: The Irresistible Pull of Irrational Behavior. Book author: Ori Brafman and Rom Brafman Reviewed by: John M. Grohol, Psy.D. ~ 7 min read. You know. Work that Rom and Ori Brafman have pulled together gives clues in this book review. Plus I add some commentary. Our Major Challenge is. Sway introduces us to the Harvard Business School professor who convinced In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide .

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Jun 02, Pages. Jun 03, Pages. A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you brfman about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relationship? In Swayrenowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer bragman these questions and more. Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think.

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In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull. Ori Brafman is coauthor of The Starfish and the Spider and is a renowned organizational expert who regularly speaks before… More about Ori Brafman. He holds a… More about Rom Brafman. As a longtime student of how financial decisions are made, I found their insights utterly fascinating.

Sway: The Irresistible Pull of Irrational Behavior – Carol Sanford

Ori and Rom Brafman have done a terrific job of illuminating deep-seated tendencies that skew our behavior in ways that can range from silly to deadly. Think you behave rationally? Read this book first. If you decide to buy this book because of these endorsements, swy just got swayed. But you should still buy the book.

Sway by Ori Brafman, Rom Brafman | : Books

Webber, founding editor of Fast Company magazine. About Sway Sday fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.

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Also by Ori BrafmanRom Brafman. See all books by Ori BrafmanRom Brafman.

Inspired by Your Browsing History. Related Links Contact us about speaking engagements with Ori Brafman.

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