Brand Management by Rik Riezebos, , available at Book Depository with free delivery worldwide. , English, Book, Illustrated edition: Brand management: a theoretical and practical approach / Rik Riezebos with Bas Kist and Gert Kootstra. Riezebos, H. J. Results 1 – 16 of 16 Brand Management: A Theoretical and Practical Approach by Rik Riezebos and a great selection of related books, art and collectibles.
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Brand Management : A Theoretical and Practical Approach
State Library of Queensland. View online Borrow Buy Freely available Show 0 more links We were unable to find this edition in any bookshop we are able to search.
International schedule of classes of goods and services for the registration of brands Appendix 5: Found at these bookshops Searching – please wait Open to the public ; HF None of your libraries hold this nanagement. In order to set up a list of libraries that you have access to, you must first login or sign up. Since the s, brands and the management of brands have attracted an enormous amount of interest.
Home This editionEnglish, Book, Illustrated edition: Price strategies and corresponding methods of pricing Appendix 2: Login to add to list. This single location in South Australia: Edition English language edition. Home Contact Us Help Free delivery worldwide.
Multipack: Principles of Marketing with Brand Management
Read, highlight, and take notes, across web, tablet, and phone. Subjects Brand name products — Management.
University of the Sunshine Coast. Goodreads is the world’s largest site for readers with over 50 million reviews.
Companies became acutely aware of how their brand image could mean the difference between success and failure. A Theoretical and Practical Approach. Other Authors Kist, Ridzebos, author. Criteria for various brand strategies Appendix 4: Review quote Reviewers comments: A theoretical and practical approach gives insight into this phenomenon, moving from the history of the brand to how to develop, manage and protect brands. It is a must for undergraduates studying specialist marketing degrees or postgraduates and higher degree students”, Richard West, consultant and Visiting Lecturer, Westminster Business School, University of Westminster.
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Gardens Point Campus Library. Description Since the s, brands and the management of brands have attracted an enormous amount of interest. A theoretical and practical approach takes a decision-making approach to the subject, structured around the decisions a brand or product manager would face when considering their own brand strategy, covering topics such as design, judicial protection, adverse publicity and financial-brand valuation. We can notify you when this item manaagement back in stock.
University of the Sunshine Coast Library.
Check copyright status Cite this Title Brand management: A theoretical and practical approach takes a decision-making approach to the subject, structured around the decisions a brand or product manager would face when considering their own brand strategy, covering topics such as design, judicial protection, adverse publicity and financial-brand valuation.
It will also be of benefit to marketing and advertising practitioners and CIM students. This single location in Victoria: A theoretical and practical approach gives insight into this phenomenon, Table of contents 1 The riszebos of the brand 1.
Brand Management : Rik Riezebos :
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Creating and Sustaining Brand Equity