Free Essay: Case Study | CavinKare Private limited: Serving Low Income Consumers | | Submitted to: Dr. Rohit Singh (Module Leader). I was so impressed by this book specially with the case study of CavinKare which I would like to share with you guys today.(Basicall Iwant to. To download CavinKare – The Small ‘Big’ Company case study (Case Code: MKTA) click on the button below, and select the case from the list of available .

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But that was not enough for Mr. Ranga who has a background in chemistry got involved with his team for reformulation and finally managed to bring out 50 paise shampoo sachet.

However, Ranganathan found the family business environment stifling. Each idea of ours was rewarded cavinkard our customers. Chat with us Please leave your feedback. Could CavinKare become a Nirma and successfully take on a well-entrenched multi-national company like Hindustan Lever?

The second reason of our success is innovation. We do not have an anti-dandruff shampoo yet. CavinKare in Pickle Market: I bought a shampoo-packing machine for Rs 3, Ranganathan took the then shampoo-market by storm, selling his Chik brand of stuyd in 50 paise sachets at a time when other shampoo sachets were selling at Rs. Ranganathan started this company in Unlike others, this studt pays income tax! The awards were given for Leadership Excellence to industry captains and organizations for impressive marketing and branding efforts.


This worked wonders in rural Tamil Nadu and Andhra Pradesh.

CavinKare – The Small ‘Big’ Company

Leave a comment Cancel reply Your email address will not be published. We were successful in that too. Sorry, your blog cannot share posts by email. I also became one of the Foundation’s founder members.

Finally a pickle packing machine was developed along stydy a process that could deliver zero microbial infestation and Chinni pickle got introduced into the market. Nor is it a primary information source. He launched Meera shampoo with different combinations in different states.

The inspiring success story of CavinKare

My November Vellvette Box. By that time Velvette was one of the market leaders in sachet marketing. Ranganathan’s Ranganathan father, Chinni Krishnan had an entrepreneurial streak in him. C K Ranganathan, chairman and managing director of CavinKare.

CavinKare: A Case Study

This idea was unique and first of its kind which was a cavinmare hit with the market then. Another thought came into Mr. Please enter an answer in digits: CK, my father’s initials. Ranganathan, Managing Director, CavinKare.

But still he managed to win confidence of his suppliers. MKTA click on the button below, and select the case from the list of available cases: We showed them how to use it.


This gave birth to Meera shampoo which is a huge hit in market today. Shaw Wallace already had a herbal product but it was marketed very poorly. Sensing an cavinkade here Mr. To begin with he rented a house-cum-office for Rs per month and a factory space for Rs per studg and a shampoo-packing machine for Rs So if six 8 ml sachets cost Rs6 a bottle of 50 ml will cost around Rs For delivery in electronic format: In the last two to three years, our market share has come down though we are growing.

CavinKare – The Small ‘Big’ Company|Marketing|Case Study|Case Studies

From 0 per cent, the anti-dandruff shampoos have taken over 25 per cent of the market. Urban Rnewal Su Kam.

The 11 companies which are covered in this book: He started Chik India as a small partnership firm. I knew only two things; making shampoo and rearing pets.