ETOP-Environment threat and opportunity profile – It is a technique to structure the The strategic managers must keep focus on the following dimensions-. ETOP analysis (environmental threat and opportunity profile) is the Understanding of management strategy or organization policy and. Etop in strategic management pdfEtop in strategic management pdf Etop in strategic management pdf.

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Ettop scanning is the monitoring, evaluating, and disseminating of information from the external and internal environment to key people within the corporation or organization. Business environment analysis is a regular business feature. It results in a quantity of information related to forces in the environment.

It usually relates to events, trends, issues, natural calamities and expectations. Understanding of management strategy or organization policy and effectiveness is not as easy; it requires looking at how company is griped with challenges, looking at the threats and opportunities and finding solutions for facing it.

It requires proper evaluation on the position of an organization, whether the adopted strategy is working well and if not why and how should it progress ahead. Strategies are means of xtrategic signing a policy for goals and objective. For company to function very well and to be productive to its maximum standard effective strategy should not be impeded.

Sometimes very micro and neglected issues mar the strategy. The downstream sector is a term wtrategic used to refer to the refining of crude oil and the selling and distribution of natural gas and products derived from crude oil. The midstream industry processes, stores, markets and transports commodities such as crude oil, natural gas, natural gas liquids liquefied natural gas such as ethane, propane and butane and Sulphur.

Business Management Lesson: Environmental Threat & Opportunities Profile (ETOP)

Though some elements affect the organization as a whole, others affect only the management. Traditional managers give explicit instructions to employees, while progressive managers empower employees to make many of their own decisions.


Changes in philosophy and leadership style are under the control of the manager. Unlike the external environment of a business, the internal environment can be controlled. It is important to recognize potential opportunities and threats outside company operations. However, managing the strengths of internal operations is the key to business success. Leadership matters a lot in controlling the internal environment. Some external elements can be manipulated by company marketing, while others require the organization to make adjustments.

The external environment consists of customers, government, economy and competition. Managing image of an organization is most important in the external environment.

Corporate image, or reputation, describes the manner in which a company, its activities, and its products or services are perceived by outsiders. In a competitive business climate, many businesses actively work to create and communicate a positive image to their customers, shareholders, the financial community, and the general public.

A company that bungles or ignores its image is likely to encounter a variety of problems. Once an organization gets into reputation problems, it goes on growing like weeds in a garden. Some opportunities can be foreseen, such as being able to expand a franchise into a new city. When organizations can think far ahead, they can create some opportunities.

ETOP-Environmental Threat and Opportunity Profile

Ironically, stronger organizations can be exposed to a greater level of threats than weaker organizations, because success raises envy and competition which a successful organization needs to fight to get ahead.

Examples of external threats include new and existing regulations, new and existing competitors, new technologies that may make products or services obsolete, unstable political and legal systems in foreign markets and economic downturns.

When organizations are alert and have enough resource they can turn a threat into an opportunity, such as a new technology that may displace one of the key products but also provides an opportunity for new product development. The effort and the self belief is certainly going to get to a logical conclusion to your desire to improve academia and Industry in India.


Wishing you good luck and best wishes to your sincere endeavours. Log into your account. ETOP Analysis Environmental scanning is the monitoring, evaluating, and disseminating of information from the external and internal environment to key people within the corporation or organization.

Oil and gas majors like Cairn, ONGC and Reliance have lined up plans for huge investments in-order to increase oil and gas production in the country, which has fuelled the growth. GE specializes in growth areas such as drilling equipment and compressors.

GE is cash rich company. Ztrategic aspires to continue to develop technology overlaps between the businesses it has. Narendra Modi government is planning to set up several power plants. It is considering setting up gas based power generation projects in states like- Madhya Pradesh, Odisha and Uttar Pradesh.

While it plans to set up maanagement power plants in states like Andhra Pradesh, Chhattisgarh, West Bengal, Jharkhand and Bihar which produce coal, this is indeed good news. However, they are facing tough competition in oil exploration and production from private players like Reliance, Essar, Adani, etc. India is weak in it.

Currently, Dehradun based University of Petroleum and Energy Studies is considered erop the only private University which offers PHD, post graduate and undergraduate courses in energy and petroleum. What is a business integration strategy? Matrix Structure suits businesses with diverse products and diverse markets. Global Ih Index for igniting economic growth. Regards Vinay Kumar Sharma. Importance of Maps November 25, The Champa flower November 7, Use decision cycle for precision November 10,